For RiceSelect, one of the Arbor Day Foundation’s new corporate partners, planting trees isn’t just about earning metrics to include in their sustainability report. They understand the importance of planting trees for the future of their business and the world. Louis Fernandez, RiceSelect® Director of Marketing, says, “Trees are extremely important to the environment and to our daily lives; we want to do our part to give back and Plant it Forward.” The company has committed to planting 100,000 trees right here in the U.S. where their rice is grown.
In an industry where the land is solely responsible for the brands’ product offering and livelihood, RiceSelect is eager to give back to the land that gives them so much. Customers can feel good knowing their purchases are helping to plant trees that provide shade, beauty, habitat for wildlife, and clean our air and water.
RiceSelect has found a variety of ways to engage the public…of all ages…in the campaign. They are encouraging everyone to visit Plant it Forward to learn more about the need for trees across the country and vote on a region of the U.S. that they would like to see the 100,000 trees planted. Voters can choose from the Midwest, West, Northeast, or Southeast regions. RiceSelect also developed a video called Plant It Forward: A Musical Tree-bute. Enjoy this adorable animated musical video about the importance of our nation’s forests, as told by several of its inhabitants.
Exercise your right to vote for the region where you would like 100,000 trees to be planted. Vote here.
Read Planting Together Leads to Greener Success to see who else we’re planting with!