Last month, the Arbor Day Foundation and our Alliance for Community Trees network celebrated NeighborWoods Month. Alliance for Community Trees member groups take the opportunity to focus on the importance of trees to neighborhoods across America. Tree planting events, tree giveaways, maintenance projects all contribute to generating public awareness of the importance of trees in neighborhoods.
We encourage Alliance for Community Trees members to engage with their network and other urban forestry professionals. To that end, for NeighborWoods Month 2016, we developed a campaign that touts the reasons why “Trees make Good Neighbors.” To illustrate the importance of trees in our communities, the Alliance for Community Trees commissioned the 2016 NeighborWoods Month Survey, conducted by Wakefield Research.
Using the information from the survey, we developed resources Alliance for Community Trees members could use to help in organizing NeighborWoods Month events and creating awareness.
To kick off NeighborWoods month, Mrs. Meyer’s Clean Day supported an event in St. Louis Park, MN. This tree planting showcased the tree planting efforts of Tree Trust, an Alliance for Community Trees member based in Minnesota. Numerous volunteers came out to plant 24 trees in a neighborhood park where trees had been removed due to insect and disease. This planting was representative of projects that took place across the U.S. to enhance neighborhoods with trees during the month of October.
Alliance for Community Trees members weren’t the only ones excited about NeighborWoods Month. The NeighborWoods campaign had a very successful media impact. There were 20 articles written from the national press, 202 press releases ran on news sites, and 1,068 syndicated articles published. We garnered more than 175 million media impressions throughout the campaign. The word continues to spread that trees make good neighbors!
The success of was possible because of support by Boise Project UP, CSX, DoubleTree, United States Forest Service, Mrs. Meyer’s Clean Day, and the Aetna Foundation.